- #PANDORA RADIO CHRISTMAS MUSIC FULL#
- #PANDORA RADIO CHRISTMAS MUSIC PLUS#
- #PANDORA RADIO CHRISTMAS MUSIC TV#
- #PANDORA RADIO CHRISTMAS MUSIC FREE#
You’ll start out in the original “My Station” mode, but once you select a new mode you’ll jump right into a new track and stay in that mode until you either select another mode or your listening sessions ends. To get started, go to one of your favorite stations or create a new one, select “Now Playing,” and the Pandora Modes available for that particular station will be visible beneath the station name. Pandora Modes are now available on most Pandora stations (the stations you create by selecting a particular artist, song or genre).
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Deep Cuts: You’ll go deeper into the catalog of that station artist/genre.Crowd Faves: You’ll hear the most thumbed-up songs by other listeners within that station.My Station: The classic Pandora station experience you know and love.The more that users thumb up or thumb down songs that they listen to on Pandora Modes within their stations, the more personalized modes become. Pandora Modes is our newest innovation leveraging Music Genome Project technology and data from over 90 billion user-generated “thumbs” to connect listeners with Pandora’s huge and diverse music catalog in new and engaging ways. With Pandora Modes, listeners can switch from Pandora’s original algorithm (now called “My Station” mode) to one of five other preset modes that determine the types of songs that are played on their stations. That experience has always been “lean back” for listeners except for thumbing or skipping songs, and users who have wanted more control over what they hear on their stations haven’t been able to do so.
#PANDORA RADIO CHRISTMAS MUSIC PLUS#
Pandora has grown and broadened its services with the launch of Pandora Plus and Pandora Premium for on-demand listening – as well as playlists and podcasts – however, Pandora’s foundational radio-style experience remains the most popular way to listen among our nearly 70 million users. Pandora’s classic radio experience will remain the default way that songs are played on stations, but refining that experience to your preference at any given moment is now just a click away with selectable modes within your stations like “Crowd Faves” (hear songs within your station that are most thumbed-up by other listeners), “Discovery” (hear more songs by artists who don’t usually play on this station) or “Artist Only” (hear songs only by the station artist). Think of it as “leaning in” just a bit from the “lean back” Pandora station listening experience you know and love. This latest innovation for our listeners offers a set of selectable “modes” that give you more control over the kinds of songs that are played on your Pandora stations.
#PANDORA RADIO CHRISTMAS MUSIC FULL#
Pandora Modes will initially be available to a limited number of users as we ramp up to full availability for our millions of listeners over the coming weeks.
#PANDORA RADIO CHRISTMAS MUSIC FREE#
Primary point-of-contact and collaborator with Creative Strategy, Studio and Production.Today, we’re introducing Pandora Modes, a new feature allowing both free and premium users across all tiers of service to customize their listening experience on their favorite Pandora stations for how they want to listen now. Media: TV, Social, Digital, Broadcast Integrations (Jimmy Kimmel - ABC, Best Christmas Ever - AMC)īriefed in campaign and built strategy with media agency The campaign also increased Brand Affinity amongst surveyed participants by 6 points, and Recommendation Intent by 7 points (control vs.
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Listening on Holiday Hits Radio erupted, with a +340% increase from the previous year.
#PANDORA RADIO CHRISTMAS MUSIC TV#
The campaign expanded across multiple verticals from TV spots across broadcast and targeted networks, to custom in-show integrations, to digital and social. We all may have been celebrating differently, but music and new contextual Modes on Pandora’s Holiday Hits Radio helped sustain the spirit of the season.
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With the country sheltering at home from the COVID-19 pandemic, Pandora acknowledged that the Holiday Hits Different this year.